In the article by Stephanie Buck, the author interviewed the men at creative agency Seedwell who specialize in imagining, producing and distributing viral video. Peter Furia, Beau Lewis and David Fine represent the heads of strategy, business and production, and respectively are the masters behind what it takes to go viral. It seems lately that the newest fad is the ability to go viral. Take the Kony 2012, it became a video sensation and also earned the name viral video. When the video came out it spread like wild fire. With the help of the Seedwell team they help explain what it takes to gain viral video status.
So what does it take to go viral? According to Seedwell, “a “viral video” is an impressive performance of views, sharing and growth curve relative to the top 5% of the class (10,000+ views, 1,000+ shares in 24 hours)”. They mention how viral videos need structure, a theme, and tastemakers. The structure needs to catch the audiences attention, it needs to take them on an emotional roller coaster and also be surprising. Theme, most viral videos fit into three thematic categories, parody, “cute as hell”, and “did that just happen”. And finally tastemakers or digital influencers, “These are celebrities with built in audiences the size of cable channels”.
The men and Seedwell are not only gurus at knowing how to go viral, they also know what people are clicking on these day and what people are sharing. When it comes to what people are clicking on today its not surprise that sex cells. Most of what people are attracted to are the visuals and anything overly sexualized is good to go in going viral. Also numbers count, when individuals are looking for something to click on its more likely they will click on a video which has 100,000 views. People will also click on videos because there friends are sharing the links, individuals want to view what their friends are viewing. Lastly people will view videos because of the name and how relevant it is to them. When it comes to people sharing “If they decide to share a video, it usually is because they either a) altruistically want to share the enjoyment of that video with others, or b) selfishly want to be seen sharing or critiquing that video.”
Buck went on to discuss future plans the Seedwell team has going on this year. With new videos to come and a online series on its way, its safe to say these men are in no sight of stopping anytime soon. They are smart and creative and know a lot about the virtual world. From what people want to see to what they want to share. Most of us have seen a viral video and know how interesting they can be but what if you started your own. With the tips these gentlemen give i’m sure it’d be difficult but also plenty of fun.
Memories are becoming hyperlinks to information triggered by keywords and URLs. We are becoming ‘persistent paleontologists’ of our own external memories, as our brains are storing the keywords to get back to those memories and not the full memories themselves.
I thought this quote was very interesting and true. Keywords and tags have helped shaped what how we remember things and store memories. But not the full memories themselves, as the quote stated. This reminds people that maybe all these things that we do online don’t really play such a key role in our lives, since most of what we do online we can’t recall. This shows us that though social media and networking save images and key words it doesn’t really help relive these experiences.
Amber Case (via inthenoosphere)
When I first found out that facebook had bought instagram I honestly was upset. I am so over facebook buying out every app and making it their own. I dont want everything I post to be on facebook. I like having different profiles for different social networking apps and sites. Facebook is taking over the world, and I am over it!
So what does Instagram have that Facebook was missing? For Om Malik, the attraction is two-fold. First, Facebook is “a desktop-centric Internet company,” whereas Instagram is mobile-first; it’s essentially a stand-alone app for one of Facebook’s most popular features. Indeed, unless Instagram photos are published to Twitter or Facebook, they exist only in the space between phones. Second, Malik argues that Instagram was doing Mobile Uploads one better: they created a platform “built on emotion.” It’s not just that you can manipulate your photos with pretty filters—the Hipstamatic app already provided an analog aesthetic using anachronistic lenses and various choices of “film.” Instagram, and mobile photography in general, is about the serendipity of taking photos on the go and then publishing those little visual poems. And sometimes it’s not even about the filter; plenty of users post pictures with the hashtag #nofilter, as if to say “life really is that beautiful,” no enhancements needed. Sasha Frere-Jones (on Instagram as @sashafrerejones) spoke to the New York Times Lens blog, in 2010, about this “accidental kind of beauty,” not just in the photographs but in the conversations about them. Instagram provided a quiet gallery space for this conversation.
If Twitter occupies the hyperverbal space in our shared Internet brain with bits of news, jokes, and news-jokes, Instagram falls in the hypervisual part, which revels in the bits of visual candy in the world around us. It combines the sharing of a social app with the emotion of a photo album, and sharing plus feelings equals sharing feelings—an activity neither Mark Zuckerberg nor his company are known for. Om Malik goes so far as to say that Facebook “lacks soul,” whereas Instagram is “all soul and emotion,” but I think that’s a bit of a stretch. If anything, Facebook made a very emotionally mature move by acknowledging something important that it lacks; whether paying for it in cash and stock is ignoble is beside the point. Sometimes we want to talk about things we see outside ourselves. Camera phones have helped refocus our gaze from our navels back onto the world, at least until the next e-mail arrives. And that’s a big but important pill for Facebook to swallow.- Silvia Killingsworth writes about Instagram: the visual candy Facebook couldn’t resist http://nyr.kr/IeRp1T
This video and cause went viral in about 48 hours. The cause its still strong and I myself have even gotten involved by purchasing the the change kit. Its terrible that some people have turned this into what some believe a “scam”. But how can helping children and bring awareness to the the cruel acts of the world be bad. We should be proud to stand up for those who cant be heard. Not once again take something positive and turn in negative.
Guess teachers now can now be even more prepared for class! and way more organized. The way school is being taught today has come along way in a very short amount of time. Its crazy how everything is literally at the touch of your fingers.
This inexpensive app ($3.99) is unique – while there are a few others apps available today that can provide some of this functionality, what iTeach Pad delivers is a combination of tools that you won’t find in any of those other tools. iTeach Pad lets you set up and maintain the following classroom and teaching information:
- Classes & Students
- Lesson Plans
- To Do Lists
Worth a look if you have some time (and an iPad).
Who would have thought that the use of Google+ would be decreasing? With many of our friend and family members using this site it makes me wonder what other social media sites have seen a decrease and why? Is Google+ just not as entertaining anymore or are people to obsessed with Pintrest and Facebook?
Instagram is my new favorite app on my phone as well as my friends favorite. Being able to edit pictures fast and easily is addicting. Im constantly updating pictures of my delicious meal i made and things that i find cool and interesting! I am not surprised at all that it has become this successful.
Instagram for Android is *really* on its way!
Co-founder Kevin Systrom briefly showed it on stage at a SXSW panel. This is what he said about it:
In some ways, it’s better than our iOS app. It’s crazy.
While watching TV, waiting for my next class to start, pretending to listen to my friends talk, and when i should be doing homework all of these websites have become a daily routine for me to go on. But i especially visit them while im watching TV, which is kind of funny since the whole point of TV, is to watch it. I find myself reading new posts on Facebook and looking up random things on google. All the shows I am watching can also been seen on my computer. I guess I am good at multitasking.
In Nielsen’s U.S. Digital Consumer Report, we were given a glimpse of the extent consumers are connected while watching TV.
The world’s greatest attention magnet now meets the world’s coolest digital water cooler.What’s clear is that connected consumers are also seasoned multi-taskers. When…